Magento 2 Store - Hyvä Theme
Alcon Lighting: Magento 2 Online Store Development
ALCON LIGHTING is a retail & wholesale distributor of Architectural LED Lighting Fixtures designed for commercial and modern residential applications.
Business Overview
Business Overview
Our client is Alcon Lighting, an industry leader in commercial lighting and distribution in the US. Originally founded in Los Angeles as an electrical supply organization, it has eventually evolved into a large-scale company committed to integrity, innovation, and care for customers and the planet.
Alcon Lighting aims for continuous growth, which includes digital transformation and going online. That's why they turned to Laconica for help, asking us to develop a powerful, secure, load-resilient, and scalable eCommerce store. This way, they could better serve businesses across industries, from fitness clubs and offices to hospitals and industrial kitchens.
Solution
Solution
We developed a feature-rich online store powered by Magento 2. The chosen e-commerce platform focuses on businesses with long-term growth plans, perfectly fitting our client's goals. With Magento 2, we provided Alcon Lighting with the necessary scalability and also endowed it with wide customization and flexibility in management and settings.
Сore Web Vitals
Within the project scope, we enhanced Google's Core Web Vitals:
- Hyvä Theme Integration. We integrated the website with the Hyvä Theme, an advanced Magento 2 frontend architecture. This allowed us to significantly reduce the code size and resource usage to a lean 0.2MB, which resulted in faster page loading and improved Core Web Vitalsю
- Visual content optimization. Our main goal in this regard was to achieve images and videos of minimum size with maximum quality.
- Server response time. We improved this critical metric by leveraging caching mechanisms, optimizing server configurations, and using other efficient techniques.
These and other steps allowed us to bring Core Web Vitals and overall Pagespeed to the top, with a positive effect on the website's position in Google.
Features
- Personal account. Customers can create personal pages by signing in with their emails and get additional benefits, including faster checkout, order tracking, and more.
- Categorized catalog. An extensive catalog of commercial lighting products allows customers to shop by category and application.
- Advanced Search. We equipped Alcon Lighting with a smart search engine to make the online store easier to navigate.
- Quote request. If customers are unsure what type of commercial lighting they need, they can fill out a special questionnaire form to request a quote.
- Quote Calculator. To get an instant answer, the customer can use the online calculator for a rough quote calculation.
- Ordering. Alcon Lighting offers an intuitive checkout process with real-time order status tracking, secure payment, and managed delivery settings.
- Marketing support. We have connected marketing features to the online store to attract a wide audience, including the ability to subscribe to a newsletter with lighting articles and new products.
Outcome
Alcon Lighting has gone live, attracting new customers and helping the client maintain leadership positions. To ensure the project's long-term and successful online life, we provide the company with ongoing maintenance services, which include round-the-clock online store support. We're committed to ensuring its scalability, security, and relevance to the evolving market demands.
Tech Stack
Hyva, alpinejs, knockout, tailwindcss, magento2, mysql, php, apache, nginx, cloudflare
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