Today, waiting has become an impermissible luxury, for we have no time to waste, including during online shopping. Speed ​​is crucial whatever we’re talking about, which is why e-commerce businesses should pay maximum attention to it. After all, slow page loading scares potential customers, and you might lose them instead of the expected profit.

With Magento-powered stores, a simple way to improve loading times is to integrate the Hyvä theme. Your e-commerce project's speed will immediately skyrocket, and web pages will start loading lightning fast.

If you're interested in more details, read our new piece. In this article, we share our multi-year expertise on the best ways to manage the online store's performance and discuss the top benefits of Hyvä theme development. In the end, loading speed is just one of many reasons to go for Hyvä! And it’s high time to explore all of them.

What is Hyvä?

Let's start by analyzing the Hyvä theme itself. What is it, anyway? Why do you need it for your Magento store? It’s high time to figure it all out!

Hyvä Theme is a powerful frontend solution for Magento, the leading open-source eCommerce platform. While Magento 2 remains the perfect option for businesses looking to scale and needing advanced customization, there is a reason some companies are hesitant to use it. To be precise, it’s about the cluttered frontend that slows down page load times and causes poor user experience.

The solution to the problem at hand is Hyvä, which goes beyond just being a theme. With Hyvä, you gain top-tier performance and user experience, all without the added complexity and costs.

The list of Hyvä advantages can go on and on. We invite you to focus on the main benefits, such as:

  • Great Online Store’s Speed
  • Best User Experience
  • Enhanced SEO Performance  
  • Reduced Time to Market
  • Hyvä’s Growing Community

Now let's go through each item on the list one by one. And believe us, after this detailed overview, you’ll see the urgent need for Hyvä theme development services.

Enhanced Speed and Performance

Why do you think speed and performance matter? The answer is simple: the world of e-commerce is cruel, merciless, and highly competitive. Consumers won't buy your items out of pity alone; they'll go to someone who offers them what they want quickly, here and now.

Research shows that even a one-second delay in page loading reduces conversions by up to 10% and increases bounce rates. What's more, over half of mobile users will leave your website if they have to wait more than a few seconds for it to show them the required information. Sounds scary, right? Well, it’s worth monitoring your online store’s speed and performance to avoid such a sad outcome. That's the only way to keep customers loyal and increase the likelihood of purchases, directly impacting your revenue.

Let us give you some real examples. How about Amazon experiencing a 1% increase in revenue for every 100 milliseconds of speed improvement? Similarly, Walmart saw a 2% boost in conversions for each second of reduced load time.

Sounds impressive, right? These examples illustrate the direct correlation between speed and business success. Moreover, with Hyvä’s focus on performance, you can expect similar benefits for your online store, resulting in better customer retention and increased sales.

Okay, this brings us back to Hyvä theme development services and why you need them for your Magento store.

Hyvä’s Lightweight Framework

Hyvä theme was designed with performance in mind. Built on a lightweight framework, Hyvä reduces unnecessary JavaScript dependencies and optimizes code, leading to faster load times.

This streamlined approach allows online stores to deliver a smoother browsing experience, translating into better user interaction and a more responsive website. In contrast to heavier themes, such as Luma, Hyvä’s minimalistic structure ensures your store runs with enhanced efficiency.

So don't neglect Hyvä developers' assistance, their services can come in handy!

Superior User Experience (UX)

Studies show that a seamless and intuitive user experience increases customer retention by as much as 42% and boosts sales by up to 400%. A poor UX not only frustrates users but can also lead to significant losses in potential revenue. So the conclusion is obvious: e-commerce businesses must prioritize UX to keep their target audience engaged, reduce bounce rates, and drive conversions.

And when it comes to e-commerce, UX means an online shopping journey, the ease of which determines your relationship with your customers and, therefore, your profits.

Let's discuss how Hyvä can help with UX and a breeze shopping experience.

Hyvä’s Customizability

One of the standout features of Hyvä theme development is its unparalleled customizability. With Hyvä, you have the means to create tailor-made user experiences that match brand aesthetics and meet specific functionality requirements.

Whether you want a clean, minimalist layout or a more dynamic and engaging design, Hyvä has you covered, as its flexible framework adapts easily. This ability to fine-tune every detail ensures that your store not only looks professional but also offers a smooth, user-friendly online shopping journey.

Mobile-First Design

Almost 60% of the world's web traffic comes via mobile. Yes, we are used to doing everything on the go these days, and the implementers of Hyvä took this into account when creating their solution.

Hyvä theme development is based on a mobile-first approach. Therefore, you can rest assured that your customers will see your web store as it was intended and implemented, whatever device they choose.

Long-Term Scalability

Another important criterion for delivering a seamless shopping experience to customers is the ability to do so continuously, even as the business scales. Fortunately, Hyvä's architecture allows for easy frontend changes and provides flexibility as your company grows.

Hyvä's flexible structure is quite reasonable because this theme is designed for the Magento platform. Enhanced with Hyvä theme development services, Magento becomes the perfect solution for long-term scaling plans, for it has all one needs for consistent updates and innovations.

SEO Performance and Ranking Advantages

Today, having good products and creating an online store to sell them is not enough. You need to make your project known to customers and easily found online. And the best way to drive organic traffic and improve visibility is to use SEO techniques.

SEO includes many various factors, including technical ones such as site speed, clean code, and mobile optimization. As Google research shows, a well-optimized store ensures better rankings and increased discoverability, leading to more sales.

That’s another reason to take advantage of Hyvä theme development. This solution is just great for SEO purposes.

Hyvä’s SEO-Friendly Structure

Hyvä’s clean code structure minimizes bloat and reduces unnecessary scripts, making it easier for search engines to crawl and index your site. The streamlined framework of Hyvä also improves site speed, giving your store a competitive edge in SEO rankings.

Core Web Vitals

We don't know if you've heard of Google’s Core Web Vitals, but if not, it's time to learn more about these metrics; they play a critical role in SEO. Hyvä’s focus on speed and optimized design helps improve these scores, which are now key factors in Google’s ranking algorithm.

Stores built on Hyvä are more likely to achieve higher rankings, providing a solid foundation for long-term SEO success.

Reduced Development Time and Cost-Efficiency

Saving resources, both time and money, is the basis of a successful e-commerce business, and Hyvä has proven itself to be an excellent frontend solution for Magento stores in this regard.

With Hyvä theme development, there is no unnecessary complexity, and the whole implementation process is more straightforward and less time-consuming. Such efficiency allows Magento and Hyvä developers to focus on delivering high-performance e-commerce stores faster than when dealing with traditional themes.

Faster Time to Market

Research shows that reducing time to market by 25% increases a product’s profit margin by up to 15%. With Hyvä’s simplified architecture, you can make this happen.

What's more, shorter development cycles, resulting in faster go-live dates, would give businesses another competitive edge and allow them to start generating revenue sooner. Also, Hyvä’s speed-to-market advantage is crucial for companies looking to scale quickly.

Cost-Effective Customization

Since Hyvä uses fewer dependencies, developers can deliver the same high-quality results without the added costs of complex integrations. This way, they provide businesses with the exact functionality the client needs without overspending on unnecessary features.

Therefore, Hyvä theme development services help businesses maximize their ROI by offering high-quality results and cost-effective solutions.

Curious about the top e-commerce software trends for 2025? Click here to learn all the details and prepare your store accordingly.

At Laconica, we capitalize on Hyvä’s simplicity to deliver top-notch e-commerce stores quickly and efficiently. Our Hyvä developers use this lightweight framework to cut down on development time without sacrificing quality, which leads to lower overall project costs for our clients.

However, you'll know more about our experience with Hyvä in due course, so read on.

Dedicated Support and Updates

An online store is a living organism that requires your constant attention and improvement. If you neglect updates and innovations, your business may suffer, including financially. After all, a well-maintained site helps prevent various vulnerabilities and ensures that your store functions smoothly across all devices and browsers.

With Hyvä, there is no no need to worry!

Hyvä’s Growing Community

One more reason to use Hyvä theme development services is the growing community of experts contributing to its continuous innovation, which translates to regular updates, new features, and improvements. Access to this thriving, vibrant, and active community means you’ll always have support when needed and the latest tools to enhance your store’s performance.

Laconica’s Expertise

As a Silver Partner of Hyvä, Laconica has asses to additional features and benefits the company offers. This makes our Hyvä theme development services even more valuable to clients, ensuring that every aspect of their online stores is fine-tuned for maximum efficiency, from load times to overall functionality.  

And we don’t just build e-commerce stores. We provide ongoing support to keep them running optimally 24/7, including regular theme updates, performance enhancements, and security patches.

Have a project in mind or any questions left? Feel free to ask! We’re always open to communication.